theatlantic:

Hipster Jesus Is Here to Save Newsweek

Editor-in-chief Tina Brown has resurrected the magazine world’s time-tested way of boosting newsstand sales: the Jesus cover. But to be fair, she’s given the Lord Savior a modern makeover. It’s a cover that manages to be both vintage Newsweek and classic Tina all at the same time.

For Brown’s part, it fits right in line with her penchant to dress down and hippify the sacred cows of her publication’s readership. During her tenure at The New Yorker, that meant running an irreverently hip interpretation of Eustace Tilley, The New Yorker’s decades-old mascot. Newsweek, meanwhile, has rarely been able to resist the son of God as poster boy, given that he’s a surefire bet for a general interest readership and the stats have his back: trade mag Folio  says putting Jesus on the cover elicits a sales bump by as much as 45 percent. And the Jesus boost couldn’t come at a better time. Two weeks ago, Brown went on offense pushing against an Ad Week report that the joint Newsweek Daily Beast company lost $30 million in its first year. It’s not quite that bad, Brown told ABC News, saying that while the magazine isn’t making a profit yet, in a “couple of years” it will be making money again. 

What we end up having today is a thoughtful cover story by Andrew Sullivan, instructing Christians to avoid the corrupting influence of establishment religion and embrace the teachings of Jesus himself—a topic Sullivan, a lapsed Catholic, has been blogging about eloquently for years.  ”If we return to what Jesus actually asked us to do and to be—rather than the unknowable intricacies of what we believe he was—he actually emerges more powerfully and more purely,” writes Sullivan. For the big sell on that, you get Jesus Photoshopped in Times Square, outfitted in an Urban Outfitters button-down and a navy jacket. 

Read more at The Atlantic Wire. [Image: Newsweek]

(Reblogged from theatlantic)

Notes

  1. thesecretnews reblogged this from theatlantic
  2. amurderofcoyotes reblogged this from windupbirdchronicle
  3. windupbirdchronicle reblogged this from invisiblelad and added:
    white hipster jesus is here to SAAAAAVE THE DAAAAY
  4. ashlynnbitch reblogged this from missgingerlee
  5. albertosesn reblogged this from theatlantic
  6. steeples reblogged this from nude-tayne
  7. pegobry reblogged this from sexartandpolitics and added:
    ^
  8. wizardblue reblogged this from theatlantic
  9. rakalak reblogged this from t-akver
  10. tothethrone reblogged this from theatlantic and added:
    …But WHYYY URBAN OUTFITTERS. Jesus would never!
  11. iamjegs reblogged this from ro-s-a-spark-s and added:
    newsweek is gross.
  12. mirificemirandus reblogged this from theatlantic and added:
    ”If we return to what...actually asked us...do and to...
  13. reflectstheson reblogged this from theatlantic and added:
    Intresting read. shows the dangers of making Jesus a Moral example… Christ preached a kingdom, not morality. Really...
  14. t-akver reblogged this from glossylalia and added:
    agree w sexartandpolitics…what a bunch of bros
  15. teaandtunafish reblogged this from theatlantic and added:
    This is interesting…
  16. interactivesleep reblogged this from glossylalia and added:
    Quick question: why in the fuck is Jesus white? C’mon, Newsweek.
  17. imjustfuckinwriggling reblogged this from panamanianmoon
  18. link697 reblogged this from theatlantic
  19. crhodey reblogged this from theatlantic and added:
    It’s ok that I’m more annoyed with his hair and skin color than his clothes, right?
  20. theonewiththepoof reblogged this from theatlantic and added:
    Um….what? Oh wait, Newsweek is using the controversial religion card because magazine subscriptions have to be renewed...
  21. hordesss reblogged this from theatlantic
  22. channingli reblogged this from theatlantic